Outdoor Retailer 2018 Summer Market Recap – HOKA ONE ONE Highlights
Outdoor Retailer is North America’s largest tradeshow for the outdoor industry. Split between an annual Summer Market show and an annual Winter Market show it is the conference where exhibitors, retail buyers, and the outdoor media come together to preview upcoming products. Brands previewed a ton of upcoming new products we should generally see in the next 3-9 months. In this article we’ll focus on what caught my eye from a running shoe standpoint.
Note: any specifications cited are pre-production numbers. As brands get closer to mass production and distribution we may occasionally see slight tweaks based on final wear testing and feedback.
HOKA ONE ONE
Challenger ATR 5
Stinson ATR 5
The big change here will be an improved, engineered mesh upper with an A-frame style midfoot wrap from the TPU overlays.
Aimed at the hiking and fastpacking crowd this new model from HOKA looks like it will be a tank!
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Meet Your Shoe & Gear Editor: Ben Zuehlsdorf
I am an avid running gear junkie. When I’m not smelling new shoes I’m usually running or racing around the local trails in Marin County, California or talking shop with the San Francisco Running Company community of friends. I was once a road marathoner but now have transitioned almost exclusively to the trails and racing ultras the last few years.
Disclaimer: All words and thoughts are my own and no compensation was offered nor received.
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