Ultramarathon Daily News, Fri, Aug 14

Wanna go trail running in Los Angeles and see some celebs? Here you go. After they published this piece, it’s sure to be celeb-free though…

Nike exec threatens to kill Brooks coach? Wha?!? Only justification for this is if the Brooks guy had some Green Silence’s he wouldn’t share.

Happy Birthday Kaci Lickteig! It’s been a big week for the Pixie Ninja!

Three shoe trends for 2016.

There are some people (h/t Robbie Britton) pretty fired up about the way Udo’s portrays their male athletes vs their female athletes. My only take on it is that, if given a choice, I’d rather see women in running clothes than fancy dresses. Your thoughts?

Interesting. The North Face 50/100 in Australia is now the Ultra-Trail 50/100. I wonder if that’s a harbinger for things over here?

Breweries worth traveling for. Ack! No Russian River?!?

New Elevation Trail podcast with Nick Clark. Tim asks tough questions about sponsorships (and Pearl Izumi) and we get to find out what Nick’s been up to.

Here’s my latest review of Bear Republic’s Apex DIPA. Hopheads line up, this stuff is made for you.

Trail and ultramarathons are full of these folks: Athletes who defy time.

Death Cab’s Ben Gibbard featured in TrailRunner Mag. Here’s our interview with him from earlier this year.

Results from a study that looks at what women need to stay strong in endurance events.

It’s biking, not running, but this guy sets out for exploration and discovery on the trails in Peru.

Tough Mudder may be taking it a bit too far. Why are people signing up for these?

Whatchya running this weekend? I know Fatdog is going on in Canada and Eastern States is taking place on the East Coast. Other races in that little box in the right sidebar.

28 Responses to "Ultramarathon Daily News, Fri, Aug 14"

Thomas Brock says:

August 14, 2015 at 6:24 am

Nope.

I had enough of ridiculous obstacle courses when I was in the Marine Corps.

I’m definitely not interested in that nonsense now.Reference

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Simon says:

August 14, 2015 at 6:31 am

Other than Frosty’s hot….nope!Reference

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1. Simon says:
  
  August 14, 2015 at 6:57 am
  
  Actually in retrospect and in defence of my rather glib statement (…tho she is so so hot) I have read/listened to interviews of most of the 6 and wouldn’t have thought that any of them would allow themselves to be manipulated or degraded. Men want to feel/be perceived as fit/strong/athletic/handsome (those are 3 good looking guys) and woman equally but also feminine…from a marketing perspective that ad probably hits all the spots.
  
  Reply
  1. Darcy L says:
    
    August 18, 2015 at 8:03 am
    
    Why does everyone seem to think that it is degrading for women to dress up and style their hair? I spend plenty of time muddy, sweaty, and dressed in workout clothes – if Udos wanted to give me a makeover and take my photo I would be all over that! I for one think it’s cool for female athletes to kick ass on the trail/track/gym and still be able to look pretty now and then.
    
    Reply
Chris says:

August 14, 2015 at 6:34 am

My only thought on the UDO ad is that Sage does a mean “Blue Steel”

http://templeofjennifer.com/blog/wp-content/uploads/2010/01/zoolander600_jpg_600x600_autocrop_q85.jpg

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1. Simon says:
  
  August 14, 2015 at 6:42 am
  
  Surely that’s ‘Magnum’
  
  Reply
Quinn says:

August 14, 2015 at 6:37 am

The dudes shoes have been wearing suits! or little black dresses. Ha! LBD’s! The girls kinda look like the just got done clubbing in vegas for a bachelorette party. I think companies should see this as a sign that women want more technical black race dresses.Reference

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Daniel says:

August 14, 2015 at 6:40 am

I think we see those three women in running clothes 99.9% of the time. It’s nice to see them dressed up and looking healthy. Besides, Flora is probably targeting women who want to look good in a dress, not old running clothes.

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William says:

August 14, 2015 at 6:55 am

Nice to see something different. If this fires you up then it’s time to go for a run.Reference

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Kali says:

August 14, 2015 at 6:57 am

That was the first thing I noticed about the Flora ad! It looks so unnatural because they’re clearly on/near a trail. They all look great, but it’s just another example of how women are viewed in our sport. We’re not necessarily looked at as athletes in the same respect that men are. The old ads with Krissy Moehl standing in the kitchen or Sage with his guitar (I think that’s what it was) were much more relatable and makes them seem like just normal people.

Also, I would like to point out the men’s ad is also somewhat unnatural. I never understood why they’re walking around barefoot on the trail holding their shoes.

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1. Ben says:
  
  August 14, 2015 at 1:47 pm
  
  I agree – it was the first thing I noticed too and I am a little disappointed by the ad. Not to say the men’s ad isn’t awkward looking (like most I don’t get why they are barefoot?)
  
  Neither ad really makes me want to buy anything from Udo’s….
  
  Reply
Meghan says:

August 14, 2015 at 7:00 am

I just wish they took a better shot of Stephanie and Krissy…. Anna Frost looks GREAT but makes Stephanie look underweight and scrawny

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1. Stephanie says:
  
  August 14, 2015 at 6:08 pm
  
  What a shallow comment Meghan. I don’t know you, but that’s hurtful to personally attack a photo of someone. Really? FYI, I just finished Western States hours earlier, so I probably do look a little worn down. Thanks for pointing that out.
  
  Reply
  1. Meghan says:
    
    August 14, 2015 at 6:41 pm
    
    NO NO NO! Stephanie that was NOT what I meant… I should have elaborated!…. You and Krissy LOOK AMAZING and are a SYMBOL of HEALTHY females that everyone should/can aspire too and you do SUCH AWESOME THINGS with your bodies… and I thought the photo was an awful depiction of that! I did NOT MEAN to come across shallow like that! I know how great and athletic you both look… I follow you and read all your articles and race reports and I listen to all the podcasts you are on because you have such great information about nutrition and training… but I just thought that this photo did not depict you and Krissy like the GODDESSES that you are!
    
    Reply
What are they selling says:

August 14, 2015 at 7:18 am

Part of advertising is knowing your demographic. I’m not so sure gritty ultra trail women are looking at these ladies (however nice they may look) and say Hmmm lets down some oil so i can go on a dirty smelly trail run in one of my many party dresses…..Reference

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Mic Med says:

August 14, 2015 at 7:38 am

No opinion on the dresses, but who the heck is picking the final shot to put in the ads? They’re both terrible, they look awkward and incredibly forced.Reference

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1. eric schranz says:
  
  August 14, 2015 at 8:13 am
  
  I agree. Everything about the shoot is wrong. They all look forced and uncomfortable. Maybe they’ll take this opportunity to re-shoot with the athletes new sponsors, too.
  
  Reply
Paul b says:

August 14, 2015 at 7:55 am

Rogue Ales is not worth traveling for. So many better option in Oregon for beer. It seems the article just picked big name breweries and posted or it was pay to play. Either way beer lost are all terrible

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Russ says:

August 14, 2015 at 7:56 am

Meh! It’s Outside magazine who in my opinion have become lazy journalists. I have nothing against any of those breweries and enjoy them all but Outside can’t be wrong if they only put big well known breweries on their list.Reference

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lj says:

August 14, 2015 at 8:08 am

i agree….worst adds ever. Ive worked in marketing over the years the UDO’s adds make me cring. Its like someone just snaps a bad pic and turns it into an add. brutal. they could pay a graphic design intern $100 and it would turn out better.Reference

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eric schranz says:

August 14, 2015 at 8:32 am

And in a stroke of marketing genius, Udo’s creates an intentional poor advert to draw attention to the brand and its impressive list of athletes.
Success!Reference

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Tim says:

August 14, 2015 at 9:07 am

The Udos photos just made me laugh. I always stroll around the trails barefoot with my shoes over my shoulder. And the women’s ad made me wonder whether Udos is implying I should use the oil to give Krissy a shoulder rub, an implication I would be agreeable to. Both pics are silly.

Thanks for including the show with Nick Clark. He’s always fun to have on.

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Jeremy says:

August 14, 2015 at 9:28 am

You fools are whack. These adds are dope.Reference

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nilo ayson says:

August 14, 2015 at 10:13 am

I too believe Outside Magazine article quality is become headline seeking and immature at times. Maybe it’s me.

On another note, not sure if you have seen this or shared this yet, but this is a funny take on the Hitler Reacts Viral Video for Trail/Ultra Peeps.
https://youtu.be/03Z-WQpHFhw?list=PLjc91aMMA7g8pVbi6n4Q_0kX8FEI-YiDX

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1. nilo ayson says:
  
  August 14, 2015 at 10:15 am
  
  Crap, wrong link:
  
  Reply
Justin says:

August 14, 2015 at 10:27 am

To be fair, the men are showing more leg.

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Curt Krieger says:

August 14, 2015 at 2:31 pm

I had the great opportunity to visit with Nick, in person, at a gathering prior to the 2012 Leadville 100. He is so sincere and a great proponent of the sport!Reference

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Norma says:

August 14, 2015 at 2:58 pm

I think the ads are disappointing. Once again, men are athletes and women are something pretty to look at.Reference

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